Why Search Engine Optimisation?

With the constant rise in the number of Internet users, it is important to stand out in the results pages for search terms that are associated with your company.
Often simplified to SEO, Search Engine Optimisation is the process of refining a website to make it visible to search engines.

SEO involves both on page and off page optimisation.

On page optimisation involves making sure that the website is accessible to the search engines. This involves analysing the content and structure of the website and suggesting necessary changes.

Off page optimisation involves building relevant links to your website from other domains on the Internet. This process takes time and can affect your position in the search results drastically. Most SEO professionals believe that link popularity, makes up somewhere between 30% and 60% of Google's search algorithm.

Over 79% of all searches, result in the websites positioned first to third being visited.

Search Engine Optimisation Chart